Easiest way to integrate is to install Firework Magento Extension. This way you can automatically sync products, add widgets into your templates or pages.
Detailed guide for installation can be found here.

Extension Installation guide

Step 1: First download the Firework Extension for Magento 2 from Magento Marketplace
Step 2: Upload or copy to extension in your Magento root folder in the following location magento directory/app/code/ Note: Do not overwrite any existing files, just add a new file to the folder structure
Step 3: Open the command line (connect ssh) and go to the Magento root directory then execute one by one below commands.
. php bin/magento setup:upgrade
. php bin/magento setup:static-content:deploy -f
. php bin/magento indexer:reindex
. php bin/magento cache:clean
. php bin/magento cache:flush . chmod -R 777 var/ pub/ generated/
Step 4: Now, open Magento 2 Admin and Go Store > Configuration, you will be able to view a new tab inside the menu with Firework logo that means extension installed properly and ready to use.
Step 5: If you need professional help regarding Magento 2 Extension Installation Contact Us. Note : To implement all changes on storefront, store admin needs to flush each time after all setting and configuration is done

Embed Firework Feed

Follow the steps below to add the Firework Feed to your pages.
Go to Content -> Pages -> Select Page you want to add widget -> go to Page editor -> Insert Widget -> Widget Type (Firework Videos)
Here you can select the layout Options, Channel from your Firework account and playlist

Importing Products to Firework

You have to import the products to Firework before you can add them to the videos or livestream.
Importing products is very easy. After you have successfully added the plugin and connected to your Firework account, follow the steps below
1. After you connect to the Firework dashboard, the first window you will see is Product Feed.
2. Click on Import Products tab. You will see a list of your products with an import option right next to it. Import all the products you need to import. You can also search for a particular product and import into your Firework business account.
3. If products are already imported, you will see the sync button to update the product data in Firework account.